The Big Project: Tanuki MagazineHere's the moment you've all been waiting for. (Riiight.) I'm gonna stop being all secretive and reveal all the exact details of my grueling Honors Thesis. That way, when I complain, as I plan to do a lot, you'll know exactly what I'm whining about.
The gist of it is that I'm designing a magazine from the ground up; content, design, marketing research, everything. I'll be presenting to my thesis committee the finished, printed, 32-page magazine (as a representative issue of a monthly publication), a marketing proposal, and a critical analysis of my own work.
Theme:The magazine is an exploration of Japanese pop culture in America and Japan. It's a travel-oriented cultural magazine, designed to appeal to the same American youth demographic that loves anime and video games, but expanding on Asian culture outside that niche. The publication will be titled
Tanuki after the animal, both
real and
mythological.
What is a Tanuki? Well, first read
this if you don't know... but the basic summary is that Tanuki are shape changing tricksters who do what they have to do to survive. But they're not malicious, they're playful and creative. I'm using this character as a metaphor for Japanese pop culture and its evolution from the depths of tradition to modern innovation.
Content:The magazine will be 32 pages long, in full color and with full bleed where applicable. I'm doing 95 percent of the writing myself, with several minor contributions from good friends. The design, with the exception of a comic and illustration, will also be my original creation. Most of the content is in some form of draft right now, with the exception of one feature, the editor's note, and blurbs for the Front of the Book. I'm dedicating Finals Week and Spring Break to finishing and editing the content. The first 5 weeks of next term will be dedicated to design and the last 4 to organizing written supplements (approx 30 pages) to the magazine.
Here's the run of the book so far:
([D] denotes reoccuring department, [F] denotes feature)
pg. 1: FRONT COVER
pg. 2: Editor's note: Introducing Tanuki, Masthead
pg. 3: Table of Contents
pg. 4-5: [D] Hajimemasho (Let's Get Started): Blurbs on Japanese culture at home and abroad
pg. 6: [D] Travel tips: Making the best of train tickets and packages
pg. 7-- [D] Language: Surviving in a train station
pg. 8-11: [F] Americanime- Japanese animation takes over American TV
pg. 12-15: [F] As Light as a Dragonfly- Profile of Michael Bell, an traditionally trained Japanese swordsmith in America
pg. 16-21: [F] Photo Essay: Mount Koya, One of Japan's primary Buddhist Pilgrimage Destinations
pg. 22-25: [F] Learning the Ropes- Adjusting to Student Life Abroad in Japan and America
pg. 26: [D] Fashion: Kanji T-shirts sold in American Stores
pg. 27: [D] How-to Corner: How to Pay Respects in a Shinto Shrine
pg. 28: [D] Reviews: Movie (Bashun), Book (Kafka by the Shore), CD (GLAY single)
pg. 29: [D] Food: Sushi in America + Supermarket Sushi review + Sushi recipe
pg: 30-31: [D] Literature Corner: Translation of Natsume Souseki's Ten Night's Dreams + Closing Comments and Comic
pg. 32: BACK COVER
I think that's enough info for a brief idea of what the features contain and what the departments are about. If you're curious about anything, leave a comment and I'll expand.
Supplemental Thesis Work:In addition to the magazine, I'm producing a marketing proposal that will present the magazine as a hypothetically "real" publication and outline the demand for and target demographic of the magazine. In the marketing proposal, I will present the magazine's mission statement and outline what purpose each department will serve, as well as suggesting future content and proposing writers' guidelines.
Finally, I will submit a critical review of my publication, reflecting on the publishing process and contrasting my magazine with the success and failure of other similar publications on the market. I will explore and critique the techniques I used in the creation of the magazine.
And there you have it, both why I love my thesis project and why it's kicking my ass. My advisors seem to think I'm going above and beyond the call of duty on this project. But I really want to make this a complete package. Call me an over-achiever, but I prefer to do things well if I'm going to do them at all. ^_^